New Branding for a Historic Food Services Company.
Integrative Flavors made its name providing soup bases for feeding soldiers in WWII. This woman-owned, family-run business is one of the leaders in soup and food bases ever since. But in launching their Cook’s Delight brand name, they needed a site to bring all their new branding and offering into one.
The key to this project was to make sure that their various customers, including industrial processing businesses and food services, understood all of Cook’s Delight offerings. There needed to be an easy way to quickly understand what they could buy, how they could use it and what it would mean for their business.
The design on this was a combination of throwback and modern, really symbolizing the history and the future of this company. We made it easy for partners and potential clients to understand what Cook’s Delight was really all about, promoting conversions on every page.
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Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.