Boise Paper

A Vital Part of American Manufacturing Needed a 21st Century Website

Boise Paper is a century-old manufacturer practicing sustainable forestry and eco-friendly development. Their site posed a unique challenge: their actual buyers are stores and dealers, but they want to talk directly to the end-user. And that meant one thing: education.

Our site had to educate the customers on the different kinds of Boise Paper, how they could be used and why Boise is a name they can trust. Doing so meant making it clear to the normal end-user how to find the right kind of paper they needed. With a lively blog and a deep resource section, this is a go-to site for people who want to use paper.

The site tells the story of Boise Paper: rich in tradition, deep in knowledge, and dedicated to customer service.