Nourishing Hope

More than just a food pantry

Nourishing Hope, formerly known as Lakeview Pantry, is one of the largest and longest-operating hunger relief organizations in Chicago, providing the equivalent of more than 4.5 million meals each year. Through accessible food services, social services and mental health counseling, Nourishing Hope aims to drive sustainable growth and hunger relief within the Chicagoland community.

The challenge

Out of date design, messaging and site functionality

Nourishing Hope has partnered with Orbit twice– once in 2019, and again in 2022. First they needed an updated website that showed the full breadth of their services, improved UX and increased conversions. They returned for a refresh a few years later, looking for advisory services on web best practices and help translating their new brand and design ideas into reality. Their primary challenges were:

A messy and complicated navigation
Out of date design and messaging
Third-party functionality issues

The fix

A scalable, modern, mission-first website

Both times, Orbit stepped up to the challenge. We first created the Lakeview team a modern site that is scalable and flexible, with an updated navigation that helps users get where they need to go. In 2022, we worked closely with their branding company to elevate and refresh their site as Nourishing Hope. Here’s how we did it:

Conversion copywriting and CTAs to increase donations
Search optimization to increase organic traffic
Responsive and accessible design for UX
Refreshed navigation and menus to support user journeys

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

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