ATI is a warm and welcoming thought leader in the world of physical therapy. They needed a website to reflect their brand positioning.
Orbit helped accomplish this goal by straying from a hyper-masculine sport-driven aesthetic and relying more on an academic approach to the design. This included an amalgam of serif font choices, captivating imagery, and prevalent tactile textures. Orbit also approached ATI’s color palette with care. The red on the site was limited to buttons and links, and the powerful black was dampened to a softer charcoal. The site has a strategically light and refreshing feel but still maintains ATI’s strong brand colors.
ATI has solutions for both businesses and individuals, and our navigation reflected the needs of a B2B and B2C approach.
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Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.