Web design & development
Get a custom higher ed website tailored to your school, goals and industry standards– complete with responsive design, accessibility compliance, integrations and more.
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University website design
Showcase your institution with a modern, engaging website
Your website serves many roles.
It’s a marketing tool for increasing enrollment, a landing page for events, donations and opportunities, and a central hub for current and prospective students, faculty, staff and alumni.
It’s vital that your site quickly and effectively meets the needs of all of your different audiences while accurately telling your story.
Let’s build you a site as impressive as the institution it represents.
Comprehensive web design services built for higher education
Content strategy & copywriting
Our content strategists balance target keyphrases with conversion copywriting principles to tell your unique story in an engaging way.
Search engine optimization
We offer custom SEO strategy and services that preserve what works and improves what doesn’t:
- URL structure and redirects
- Technical SEO
- On-page SEO
Conversion rate strategy
Using stakeholder interviews, existing site data and competitor research, we take steps to streamline the user journey and drive meaningful results.
Amy Mikel, MBA, Executive Director, Erikson Institute
“We found a partner that truly understood us”
“The idea of doing a website redesign for a higher education website can be daunting and overwhelming. With Orbit, we found a partner that truly understood us.
At Erikson Institute, we are a very small group, and we rely on outside partners to help deliver the expertise we need. Orbit’s team provided the bench of people we needed to achieve our goals. Since the launch, we have delivered a 45% increase in newsletter signups, creating an engaging way to maintain relationships with Erikson.”
Your strategic resource for aligning goals, expectations, & project timelines
When you’re already juggling a lot of ongoing projects and initiatives, a website redesign can be difficult to manage.
Our project managers are your dedicated communication resource, helping to monitor project scope and keep things organized.
We know what it takes to manage stakeholder feedback, short timelines and competing goals. Together, we’ll keep things moving seamlessly.
Increased enrollments are a click away
Through a blend of search engine optimization, creative copywriting and streamlined design, we’ll make your website a magnet for prospective, current and incoming students.
Rank high on search engines
With keyphrase optimization, technical SEO enhancements and additional on-page upgrades.
Streamline the admissions and enrollment process
With clear navigation and conversion paths
Drive interest and engagement
With improved web design, featured imagery and videos, social proof and more.
14%
Average YoY organic traffic lift from the last 50 projects
45
Successful website launches in last 12 months
96
Avg Net Promoter Score for all clients
Accessible education websites
Web design that improves the experience for every user
To improve usability and conversion rates, it’s essential that your site offers a positive experience for everyone.
This requires a strategic approach to university web design with modern users in mind:
- WCAG 2.0 accessibility compliance
- A mobile-friendly, responsive experience
- UX-driven design
Our designers are skilled at translating your university’s branding into a beautiful web experience.
Empower your team with a flexible, easy-to-use CMS
We’ll set your team up for success with an intuitive website and training and support to match.
You’ll have full control over your content management, no web developer necessary.
- Edit, remove and update course curriculum, staff bios, university blogs and more.
- Swap out imagery and videos
- Add resources and upcoming events
- Integrate with existing student portals, marketing tools and more.
"This is my third website with Orbit and it’s always a good experience."
We are thrilled to have the new site launched! It’s a beaut and we are all very excited to have a better reflection of what we’re trying to accomplish for Chicago and the state, and a site that will grow with us. Thanks to the entire team for making everything happen. This is my third website with Orbit and it’s always a good experience.
We take a collaborative approach to every project
Orbit’s web design process was designed with busy marketers in mind. We take the time to get to know your team and key stakeholders, ensuring alignment every step of the way.
Discovery
- Gathering research and insights
- Interviewing stakeholders
- Working on draft copy
- Aligning on conversion goals and sitemap
Design
- Updating your new visual identity: Imagery, typography, shapes, buttons, etc.
- Finalizing copy
- Applying designs to key pages
Development
- Building your site: HTML, CSS, oh my!
- Content entry and migration
- CMS training
- Testing and QA
Deploy
- Website launch
- Additional testing and QA
- Google Analytics configuration
- Data privacy configuration
- Post-launch strategy and support
Get peace of mind with post-launch optimization and support
Think of Orbit as your partner in all things digital marketing, websites and optimization.
From our on-call support and website management services to our ongoing optimization experts, we’re here to support you from day one of your project, to 10 years down the line.
Future-proof your site with regular security and up-time monitoring, long-term improvement plans, CMS updates and more
We’re focused on creating exceptional work for clients
College website redesign services
Put the best higher ed web design agency to work for you
You’re modernizing more than just a website– you’re reshaping your institution’s online presence in a digital-first world. Partner with dedicated web experts who will help you achieve your goals with less stress and more confidence.
Ready to take the next step?
