How to Measure – And Optimize – Your Website Performance

June 22, 2021 from 5-6pm CT

Your website has two objectives: attract visitors and drive leads. In this session, we’re going to focus on how to make the most of the traffic you’ve got to drive up conversions and conversion rates.

You’ll learn to view your website like a prospect so you can easily:

  • Identify key conversion points—and major obstacles in the way

  • Immediately pinpoint the most important conversion pages on your website

  • Find easy elements to test to drive up conversion rates

  • Determine what non-goal interactions are worth watching in Analytics

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Can’t make it live? No problem. Register and you’ll get the recording and slides after. 

About the speaker: Laurel Miltner

About the speaker: Laurel Miltner

Laurel Miltner is the Director of Digital Strategy at Orbit Media, where she works with clients to drive business value from their websites through ongoing visibility, traffic and conversion optimization. Laurel is passionate about creating, testing, deploying, and iterating digital content experiences that delight and deliver results—and teaching others how to do the same. You can find Laurel on LinkedIn and Twitter.