LinkedIn for B2B Marketers: AI, Content Promotion, Networking and Your Personal Brand

We aren’t like those B2C brands…

They love likes. We love leads.
They love reviews. We love referrals.
They’re about quantity. We’re all about quality.

We’ll focus on LinkedIn, because who cares about Faceworld and Pinstagram? Alright.

For a B2B business, social media builds trust and supports lead generation. It’s about making real connections with relevant people and promoting your highest value content.

• Personal branding, best practices for you personally, not just your brand
• Topic research, find the triggers for big engagement
• Content promotion, including the LinkedIn newsletter, our top recommendation.
• Networking, from research to follow up
• Analytics …maybe AI can find insights in our LinkedIn data!

This session is a practical breakdown of what we’ve learned after 16 years on social media, updated with AI methods and prompts.

Note: we will not be covering automated outreach because it’s very annoying. 
Sounds great. I’m in!