Wine & Webinar – 10 Human Behavior Hacks that Make Your Email Crazy Effective

March 9, 2021 from 5-6pm CT

Do you follow all the best practices for email creation and still not get the response you want? That’s because today there’s more to success than targeted lists, compelling offers, and perfectly executed creative.

Today you need to know the decision-making shortcuts people use with email – the automatic behaviors that determine whether they open, read, and respond to it. Behavioral science research has proven people don’t operate in rational, considered ways. Rather, readers cruise along on autopilot, with certain prompts sending us clicking in one direction or another.

In this example-jammed session, discover scientifically proven tactics that will get your target to open, read, and respond to your email without even thinking about it!

In this Wine & Webinar we will discover:

  • Two ways to position your message for faster response
  • How to turn a small “yes” into a big win
  • When “negative” messages can have positive results
  • Why you’ll sell more using Social Proof
  • The journalists’ secret that boosts email readership


Can’t make it live? No problem. Register and you’ll get the recording and slides after. 

About the Speaker: Nancy Harhut

About the Speaker: Nancy Harhut

Nancy Harhut, CCO of HBT Marketing, is passionate about the impact behavioral science can have on marketing. A BostInno “50 on Fire” winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has creative directed integrated campaigns for clients large and small.

She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing.

A top-ranked speaker, she’s wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development.