Webinar: Email Marketing Lessons from 10 Best in Class Financial Institutions

March 16, 2021 from 12-1pm CT

Email marketing had one of its best years yet in 2020 — not many channels can say that. But who’s leveraged it well? And what do the “big brands” do in the space that we can learn from?

Jessica Best is VP of Data-Driven Marketing for full-service agency Barkley, that focuses on 4 key industry verticals, including one for Health and Finance. She’s been watching what investment, banking, insurance and other financial companies have been doing well (or missed opportunities) and she’s going to share the results of her audit with us.

She’ll also incorporate her own clients’ campaign work and lessons learned. Even those familiar with email marketing as a Swiss army knife in their marketing toolbox will learn something new in this high-energy presentation!

What you’ll learn in Jessica’s webinar:

  • Trends in email marketing engagement in a pandemic
  • Trends in email marketing design and usability
  • Ideas to grow and nurture your email marketing list


Can’t make it live? No problem. Register and you’ll get the recording and slides after. 

About the speaker: Jessica Best

About the speaker: Jessica Best

Jessica is a self-admitted data nerd. She’s worked to lift ROI in email marketing and marketing automation for a broad range of brands from restaurant and hospitality to health and financial services, including U.S. Bank, Security Benefit, Blue Cross and Blue Shield chapters, and more.

Jessica also spreads the good word of great email marketing from the stage. She’s led trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to Barcelona, and Vancouver to SXSW Interactive in Austin. She works at Barkley as VP of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients.