Email marketing had one of its best years yet in 2020 — not many channels can say that. But who’s leveraged it well? And what do the “big brands” do in the space that we can learn from?
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Jessica is a self-admitted data nerd. She’s worked to lift ROI in email marketing and marketing automation for a broad range of brands from restaurant and hospitality to health and financial services, including U.S. Bank, Security Benefit, Blue Cross and Blue Shield chapters, and more.
Jessica also spreads the good word of great email marketing from the stage. She’s led trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to Barcelona, and Vancouver to SXSW Interactive in Austin. She works at Barkley as VP of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients.
