Email marketing had one of its best years yet in 2020 — not many channels can say that. But who’s leveraged it well? And what do the “big brands” do in the space that we can learn from?
Jessica Best is VP of Data-Driven Marketing for full-service agency Barkley, that focuses on 4 key industry verticals, including one for Health and Finance. She’s been watching what investment, banking, insurance and other financial companies have been doing well (or missed opportunities) and she’s going to share the results of her audit with us.
She’ll also incorporate her own clients’ campaign work and lessons learned. Even those familiar with email marketing as a Swiss army knife in their marketing toolbox will learn something new in this high-energy presentation!
What you’ll learn in Jessica’s webinar:
- Trends in email marketing engagement in a pandemic
- Trends in email marketing design and usability
- Ideas to grow and nurture your email marketing list
Can’t make it live? No problem. Register and you’ll get the recording and slides after.