When your brand gets media coverage, you earn amazing backlinks, brand awareness, and authority. But how do you go about this strategy?
Amanda will walk you through ways to create newsworthy content and best practices for pitching content to publishers.
Download Amanda’s slides (PDF)
Resources
- How to come up with tangential content ideas – Whiteboard Friday
- How to get buy-in from execs – Fractl podcats
- Keyword Surfer (free tool)
- Keywords Everywhere
- Answer The Public
- Buzzsumo (paid tool)
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