Is your website AI friendly? (7 Methods for more AI recommendations)

Some websites align well with the modern buyer journey …others, not so much.

When they do, the site successfully trains AI to recommend that brand when that buyer goes looking for help. They do this in very specific ways…

• Pages align with the phrases AI searches for (SEO)
• Content answers the questions buyers are asking in their prompts
• Claims are supported with evidence in ways that build trust with the AI
• Sales messages are in the key places that are easy for AI to find
• All the little technical best practices are in place

In this session, we’ll break down the aspects of a website that is AI search friendly. The recommendations are likely things you haven’t seen on SEO blogs. We’ll pull from our own research and years of experimentation, sharing our latest learning and best thinking on this key topic.

Join us for a fresh perspective on how sites do (and don’t) work well when the visitor is an AI agent, doing research on behalf of a best-fit prospect for your brand.

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