Learn How to Get AI to Mention Your Brand: The Future of SEO, AI and Content Discovery

AI is disrupting search.

AI overviews are at the top of search results, and some users are skipping Google completely and going straight to AI chatbots for answers and recommendations.

What does this mean for traffic? Visibility? Content strategy?

We are now in a new era, where search is no longer the only channel for content discovery. In this era, we need to optimize for AI. In this session, we offer an early and speculative perspective on the things that marketers will need to do to be recommended in AI responses.

Key takeaways: 

1. Make sure AI can crawl your site
2. Confirm the site has a clear value prop
3. Get listing the directories/review sites
4. Write AI-friedly press releases
5. Write guest posts for big publications
6. Collaborate with editors and thought leaders
7. Be active in relevant communities

Also read: SEO in the AI era: 3 ways to adapt your strategy and get AI to mention your brand