Wine & Webinar: The Content-Driven ABM Strategy

How to Use Research-Backed Content to Fill the Pipeline

Lessons learned from one ABM practitioner, after several false starts, duds and flat results, we have cracked the code and we’re ready to share how we did it. This session answers the following questions:

• What content makes key accounts want to click?
• Which format for content brings you closest to your prospect?
• What does 1×1 automated outreach actually look like?
• How to follow up with an irresistible offer?

Download Andy’s slides (PDF)

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