7 Ways to Write Web Content That Gets Opened, Read and Shared

A few small changes can mean the difference between tons of traffic and …crickets. As a purpose-driven organization, can you afford for your message to go unheard?

In this talk we cover:

• How is writing for the web different? How is digital content consumed?
• What type of writing tends to get clicked, opened and read?
• How do you find the topics that will connect with an audience?
• Which images will drive more clicks?

Slides:

Community resources:

• Learn more about the B Corp community, B Local Illinois and becoming an Illinois B Local board member.
• Chicago Cause is donating $62,000 in web marketing services to a local Chicago nonprofit. Help spread the word!

Additional reading and tools:

• How to write headlines: 21 creative headline examples
• Keywordtool.io
• Answerthepublic.com

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