7 Ways to Write Web Content That Gets Opened, Read and Shared

A few small changes can mean the difference between tons of traffic and …crickets. As a purpose-driven organization, can you afford for your message to go unheard?

In this talk we cover:

  • How is writing for the web different? How is digital content consumed?
  • What type of writing tends to get clicked, opened and read?
  • How do you find the topics that will connect with an audience?
  • Which images will drive more clicks?

Slides:

Community resources:

Additional reading and tools:

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About the speaker: Andy Crestodina

About the speaker: Andy Crestodina

Co-Founder/CMO, Orbit Media, a Certified B Corp since 2013

Andy Crestodina is a top-rated speaker and keynote presenter at national conferences. He’s the author of Content Chemistry: The Illustrated Guide to Content Marketing. His practical approach to teaching and training uses simple explanations to demystify tough content marketing, SEO, social media and analytics topics. You can find Andy on LinkedIn and Twitter.