B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read and Shared

November 10, 2020 from 5-6pm CT

Few people know how to stand out in the inboxes, social streams, and websites of their audiences. Digital is so crowded, so competitive.

A few small changes can mean the difference between tons of traffic and …crickets. As a purpose-driven organization, can you afford for your message to go unheard?

In this talk you’ll learn:

  • How is writing for the web different? How is digital content consumed?
  • What type of writing tends to get clicked, opened and read?
  • How do you find the topics that will connect with an audience?
  • Which images will drive more clicks?

During this presentation, Andy will teach you how to create content that is easy for visitors to consume and easy for you to promote. Once complete, you’ll have the tools and tactics you need to drive ever-greater traffic, engagement, and impact for your organization.

Can’t make it live? No problem. Register and you’ll get the recording and slides after. 

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About the speaker: Andy Crestodina

About the speaker: Andy Crestodina

Co-Founder/CMO, Orbit Media, a Certified B Corp since 2013

Andy Crestodina is a top-rated speaker and keynote presenter at national conferences. He’s the author of Content Chemistry: The Illustrated Guide to Content Marketing. His practical approach to teaching and training uses simple explanations to demystify tough content marketing, SEO, social media and analytics topics. You can find Andy on LinkedIn and Twitter.