7 Ways to Write Web Content That Gets Opened, Read and Shared

A few small changes can mean the difference between tons of traffic and …crickets. As a purpose-driven organization, can you afford for your message to go unheard?

In this talk we cover:

  • How is writing for the web different? How is digital content consumed?
  • What type of writing tends to get clicked, opened and read?
  • How do you find the topics that will connect with an audience?
  • Which images will drive more clicks?


Community resources:

Additional reading and tools:

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