A few small changes can mean the difference between tons of traffic and …crickets. As a purpose-driven organization, can you afford for your message to go unheard?
In this talk we cover:
- How is writing for the web different? How is digital content consumed?
- What type of writing tends to get clicked, opened and read?
- How do you find the topics that will connect with an audience?
- Which images will drive more clicks?
Slides:
Community resources:
- Learn more about the B Corp community, B Local Illinois and becoming an Illinois B Local board member.
- Chicago Cause is donating $62,000 in web marketing services to a local Chicago nonprofit. Help spread the word!
Additional reading and tools:
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