Best SEO Software For Agencies: All You Need to Know in 2025

SEO is a fast-moving game, and an SEO agency must stay ahead of the game for clients to remain happy. It takes time, so SEO tools automate the boring stuff and deliver real results.

Here, you’ll find the top SEO software for agencies with an outline of what they do, their price, and advice on who will benefit them most. You’ll discover which tools match your agency’s workflow and budget by the end.

Key benefits of using SEO software for agencies

It’s a time-saver. Your best asset is time. Do you manually run audits, track keyword ranking, and manage backlinks? SEO tools handle these repetitive tasks for agencies so teams can strategize, execute, and create real outcomes for their clients.

Juggle clients effortlessly. As you work on multiple clients, roam dashboards, and run several SEO campaigns, things can easily get out of hand. The best SEO software for agencies also ensures workflows are streamlined for easier management of projects.

Be data-driven. All SEOs are making decisions based on performance metrics. Raw numbers alone don’t give you the insights. It is about having the right tools. There is a difference between agencies that guess and agencies that win—advanced analytics, keyword trends, and competitor benchmarking.

Keep them in the loop. What clients want are not just results but proof. Manually compiling data into reports is not an ideal practice, which is why profound white-label reporting in SEO software matters.

What to look for in SEO software for agencies

SEO tools do not all offer the same features. Some are meant for deep technical audits, others for keyword research or reporting. Here are features to consider in SEO tools for digital agencies:

• Client reporting and white-label options. A good SEO tool for agencies should allow easy generation of branded reports that will impress the client and reduce administration time.
• Project management. Are you running multiple campaigns at once? Digital agencies require tools with tracking, task management, and collaboration features to help keep everything in sync and in one place.
• Keyword research is non-negotiable. Proper SEO software shows competitive, high-value keywords, allows them to analyze the competition, and monitors historical data on the trends of various keywords over time.
• Tracking ranks and performance. Get exact insights about where your clients stand in Google search results—historically and in real-time—which gives you the ability to move strategies forward and stay ahead.
• Technical site auditing. With the best SEO tools for agencies, there is an automatic site audit that helps solve issues before they affect your performance.
• Backlink analysis and management. Link profile monitoring—and keeping an eye on competitors—is a big deal when it comes to improving rankings, where backlinks still make up the biggest ranking factor. The right SEO software allows one to track links, find new outreach opportunities, or recognize how to manage one’s outreach efforts.

Choosing the best SEO software for your agency

There are so many options when choosing the right SEO software for an agency. Begin with considering how big your team and client base is. A small agency might not need an enterprise solution with every bell and whistle, whereas a fast-growing firm will want software they don’t need to jump ship on.

Next, think about compatibility. Does the software work with your current systems—your CRM, analytics platform, reporting software, etc.? The SEO tool should be something that fits into your SEO workflow, not the other way around.

Scalability is another key factor. As your business grows, your best SEO tools for agencies will serve to handle more clients and bigger campaigns.

Pricing matters, too. Some SEO tools for agencies charge per user, some per project, and some charge a flat rate. Decide what works best for your agency’s budget and its business model.

Finally, don’t get left behind by support and training. It will take time to understand the best SEO software. Ensure you select providers offering tutorials, documentation, or live support for your team to get the most out of using the platform.

Top 10 SEO software for agencies

SE Ranking

SE Ranking is a professional SEO platform for agencies that performs all the main SEO tasks and streamlines workflows and client relationships. You can track SEO performance, run comprehensive website audits, automate reporting, manage multiple projects simultaneously, share access with your team and clients, and more. This comes with an intuitive interface, unique datasets, and innovative AI algorithms.

Key features:

SE Ranking offers a whole suite to help agencies deliver better client results. The platform features:

• Powerful position tracking capabilities with daily updates
• Accurate keyword and competitive research with all the necessary metrics
• Technical and on-page audit functionalities
• Backlink profile optimization features
• And more

You can also use its content, local, and social marketing modules to serve your clients’ needs.

SE Ranking also includes an Agency Pack with unlimited automated reports, a Lead Generator, White Label SEO software, additional user seats, and placement in its Agency Catalog.

Pros:

• SE Ranking offers a professional end-to-end solution to all aspects of SEO.
• It has a user-friendly interface, making performing SEO tasks intuitive for everyone.
• SE Ranking offers great value for money compared to some competitors.
• It includes agency-focused features and helps teams streamline their processes and client interactions.

Cons:

• Some agency-specific features cost extra, but the main subscriptions still include generous limits and additional user seats.

Pricing plans:

SE Ranking has flexible price options. Plans start at $65 per month. Agencies might be more interested in Pro and Business plans at $119.00 and $259.00 per month, with 20% off for an annual subscription. They include 3–5 user seats, 30 to unlimited projects, and more SEO features compared to the basic plan. In addition, with an annual subscription, you can purchase an Agency Pack for $50/month. SE Ranking also offers a 14-day free trial.

Best suited for:

SE Ranking is a robust SEO tool for agencies of small or medium size. It includes pro-level features, reliable data, a nice price tag, and a user-friendly interface. It’s a great option for agencies who want to deliver exceptional results to their clients and optimize their team’s processes.

Use case #1: Track client rankings with Rank Tracker

The tool lets you monitor keyword rankings across search engines, devices, and regions — updated daily.

1. Set up individual projects for each client website
2. Add target keywords (primary, secondary, long-tail keywords, etc.)
3. Set target search engines (Google, Bing) and specific geographic regions
4. SE Ranking will automatically track positions daily and show ranking changes

Benefits:

• Builds client trust with daily visual progress
• Highlights top-performing and underperforming keywords
• Compares rankings against competitors
• Saves 10+ hours/month with automated reports

Use case #2: Share branded reports and dashboards with White Label

You can give your clients access to a fully branded SEO dashboard and automated reports under your agency’s name.

Step 1: White Label setup

• Go to the White Label section in your SE Ranking account
• Set up a custom subdomain (e.g., dashboard.youragency.com)
• Upload your agency logo and apply brand colors
• Customize email templates for automated report delivery

Step 2: Client access management

• Create individual user accounts with unique logins for each client
• Set permissions so clients only see their own project data

Step 3: Automated reporting

Schedule branded monthly PDF reports with client-specific data and dashboard links.

Client experience: The client logs into their personal dashboard, sees their website, ranking trends, reports, and charts — all fully branded by the agency.

Benefits:

• Present a polished, custom-branded experience
• Build client loyalty and trust with consistent, professional reports
• Differentiates your agency from competitors
• No need to build your own reporting system

Use case #3: Sync SEO data with your CRM using the SE Ranking’s API

You can automate the transfer of SEO data into your internal CRM or reporting system for fully customized workflows. This eliminates manual exports and enables automated, data-rich client reporting.

Step 1: API setup

• Generate a unique API key in the SE Ranking account settings
• Review documentation for needed endpoints
• Establish a secure API connection with proper authentication

Step 2: CRM integration

A developer creates scripts to automatically pull:

• Daily keyword ranking updates
• Site audit results and issues
• Competitor organic traffic data
• Backlink profile changes
• Etc.

Step 3: Automation & reporting

• CRM dashboards auto-refresh each morning. There’s no need to log into SE Ranking manually.
• A script processes API data and creates PDF or HTML reports, which are automatically sent to clients.

Benefits:

• Full SEO reporting automation
• Unified dashboard with SEO, PPC, and CRM data
• Saves time for managers and analysts

Ahrefs

Ahrefs is known as one of the best backlink analyzers. Based on one of the broadest backlink databases, it allows you to see what kind of backlinks your site has and find new opportunities to build more.

Key features:

Besides deep backlink analysis, Ahrefs’s Keyword Explorer is rich in research features that provide search volume, keyword difficulty, and competitive analysis to find good potential keywords. The Site Audit feature allows you to run a thorough technical audit of your site, highlight, and fix your client site’s issues that affect its performance and search engine rankings. Also, Ahrefs’ Content Explorer allows you to discover top-performing content in your niche, get inspired, and offer insights for your content strategy.

Pros & cons:

One is that Ahrefs is more expensive than SE Ranking, which might be a deterrent, especially for smaller agencies or those on a tight budget. However, Ahrefs provides a lot of data, particularly about backlinks. Also, the learning curve for new users may be steep due to the extensive features.

Pricing plans:

Priced from $129 per month for the Lite plan up, Ahrefs offers more advanced functionality at higher prices—$249 for Standard and $449 for Advanced plans. Although expensive, many agencies find the expense worth it because of the depth of the insights that the platform provides.

Best suited for:

Ahrefs is the best fit for agencies that need in-depth SEO analysis and have the budget to pour into a premium tool.

Use case: Run in-depth site analysis with Site Explorer

Site Explorer is Ahrefs’ flagship tool that enables deep analysis of any website—whether client sites or competitors. It’s essential for link building, content strategy development, and SEO potential assessment.

Potential agency scenario: A digital agency just signed a new e-commerce client and needs to quickly assess their current SEO status: traffic performance, keyword rankings, backlink profile, and technical issues to create an effective strategy.

Step 1: Start with the domain

Go to the Site Explorer section → Enter your client’s domain (e.g., youragency.com) → Click “Search”

Step 2: Analyze organic performance

Open the Organic Search tab to see:

• Number of ranking keywords in the top 100
• Organic traffic trends over the past 6–12 months
• Visitor distribution by country

Step 3: Review top pages

Go to Top Pages tab to identify:

• Pages with the most traffic
• Keywords driving that traffic
• Number of backlinks per page

Step 4: Evaluate backlink profile

Under Backlinks tab, check:

• Referring domains and anchor texts
• Dofollow vs nofollow links
• Link profile quality and potential risks

Step 5: Export your findings

Click Export to download all data (CSV/Excel) for client reports, Google Sheets, or BI tools

Benefits:

• Fast overview of a new client’s SEO status
• Uncovers growth opportunities in content and links
• Supports link-building strategy with deep backlink data
• Helps create detailed, data-backed client reports

Screaming Frog

Technical SEO analysis is the specialty of Screaming Frog. Unlike the previous two, this is not one of the cloud-based tools for SEO agency practice. Screaming Frog SEO Spider lets you crawl your entire website, helping agencies uncover SEO-critical issues such as broken links, duplicate content, incorrect redirects, and missing metadata—especially on large, complex sites.

Key features:

Its SEO Spider tool locates broken links, duplicate content, and missing metadata, which are essential for a technical audit. Creating XML sitemaps with the software is also possible to ensure search engines easily crawl and index your site pages. This functionality is rarely included in SEO platforms, so you may use it if you need to enhance your website’s structure.

The tool integrates your crawl data with Google Analytics and Search Console for the greatest value. For those requiring custom audits, Screaming Frog provides custom extraction features that extract certain data from HTML pages using CSS Path, XPath, or regex. It also crawls JavaScript, and you can use it to check dynamic websites to learn how search engines process content with a lot of JavaScript.

Pros & cons:

The popular opinion about Screaming Frog is good due to its solid technical analysis capabilities for a relatively small amount of money. Some users also note that the software is resource-intensive, especially when crawling large sites, and the free version offers up to 500 URLs per crawl only, which isn’t enough for some users.

Pricing plans:

There is a one-time fee of $259 for an annual subscription, which is quite amazing.

Best suited for:

Screaming Frog is perfect for agencies working within technical SEO, as it provides the full range of features for tech site analysis at an affordable price.

Use case: Run deep technical audits

Potential agency scenario: An agency takes on a new client with a large eCommerce website containing thousands of URLs. They need to perform a full technical SEO audit to quickly identify and prioritize critical issues affecting search visibility.

Step 1: Start a crawl

Launch Screaming Frog → Enter the client’s website URL (e.g., https://yourclient.com) → Click Start

Step 2: Let the scan run

The tool crawls every page, collecting data on status codes, metadata, hreflangs, canonicals, internal links, images, and more.

Step 3: Identify technical issues

Go to Response Codes, and check for:

• Broken links (404 errors)
• Server errors (5xx)
• Incorrect redirects

Step 4: Review metadata & content structure

Tabs like Page Titles, Meta Descriptions, and H1s reveal:

• Missing or duplicate tags
• Title/description length issues
• Empty fields

Step 5: Assess performance metrics

• Integrate Google PageSpeed or CrUX API
• Pull Core Web Vitals into the crawl report to evaluate load speed and UX factors

Benefits:

• Quickly identifies critical technical issues
• Handles large-scale websites with thousands of pages
• Allows custom data extraction using CSS Path, XPath, or regex
• Integrates with GA and GSC for more complete audits

Keyword.com

Keyword.com is a dedicated tool for tracking rankings in Google as well as some generative AI platforms. Agencies use it for daily keyword position tracking, analyzing ranking dynamics, generating automated reports, and showcasing progress to clients.

Key features:

The platform provides daily or weekly keyword ranking updates for Google’s desktop and mobile results, with detailed local tracking down to the zip code level. You also get access to SERP snapshots and flexible keyword grouping with tags.

It also features a Keyword Visibility Score, automatic keyword suggestions from GSC, and instant ranking alerts. The platform supports white-labeled, real-time dashboards, so agencies can easily share progress with clients in a polished, branded way.

Pros & cons:

One of the biggest strengths of Keyword.com is its focus—it sticks to doing one job well: keyword tracking. It’s quick to set up, simple to use, and delivers clean and rich ranking data. But since it doesn’t cover areas like site audits or backlinks, you’ll likely need to pair it with a broader SEO toolkit for a complete strategy.

Pricing plans:

Keyword.com offers flexible plans starting as low as $4 per month for tracking 50 keywords with weekly updates. For larger needs, their Enterprise plan tracks up to 100,000 keywords with custom pricing. All plans offer unlimited domains and users, plus API access and AI-driven tools (like AI Rank Tracker and AI Overview Tracker) for monitoring brand visibility in AI search results. A 14-day free trial lets you test before deciding.

Best suited for:

Keyword.com is a smart SEO software for agencies that want fast, accurate rank tracking and an easy way to keep clients in the loop. It’s especially useful when used alongside other tools for a more complete view of SEO performance.

Use case: Track keyword rankings and report results

Potential agency scenario: An agency manages a portfolio of 10+ clients and needs to track over 2,000 keywords across multiple regions and countries. Fast, accurate reporting is key to showing SEO progress and keeping clients informed.

Step 1: Add a website and keywords

• Log in to Keyword.com → Click Add Website
• Enter the client’s domain, select the country, city, and language
• Upload your keyword list (CSV upload supported)

Step 2: Set update frequency and target location

• Choose between daily or weekly ranking updates
• Track rankings across Google Mobile/Desktop—including hyper-localized results (e.g., city- or zip-level)

Step 3: Monitor position dynamics

The platform auto-generates performance graphs:

• Average position across all keywords
• % of keywords in Top 3, Top 10, Top 100
• Historical changes for each keyword

Step 4: Automate branded reports for clients

• Set up white-labeled report templates with your agency branding
• Choose delivery frequency (weekly or monthly)
• Reports are auto-emailed directly to clients

Step 5: Use the API for deeper integration

Keyword.com includes an API for seamless data exports. Agencies can feed ranking data into their internal CRMs or custom dashboards with ease.

Google Search Console (GSC)

Google Search Console provides direct insights into how Google crawls, indexes, and ranks your clients’ websites. It’s an essential, free tool for monitoring traffic performance, technical health, and indexation—straight from the source.

Key features:

Track your site’s search traffic, discover problems hindering visibility, and learn how Google perceives your content right from Google itself. Performance reports on best-performing queries, coverage reports to pinpoint indexation problems, and sitemap submission/individual URLs for crawling functionalities are the best SEO tools for agency use.

Pros & cons:

The biggest benefit of Google Search Console is that you have direct data from Google, giving you a real view of how your site is doing in the most popular search engine in the world. GSC is invaluable for finding technical problems—like crawl errors or mobile usability problems—that might hinder your SEO efforts. While it gives a lot of data, it doesn’t offer the kind of competitive analysis and keyword research features that paid SEO tools for agencies provide.

Pricing plans:

As a free resource, it’s available for all website owners and is a great service for agencies with several clients. It allows you to easily switch between your clients’ properties.

Best suited for:

For agencies interested in monitoring and maintaining how their clients are represented in Google Search, Google Search Console is best equipped to provide the baseline information necessary for accomplishing broader SEO strategies.

Use case: Monitor search performance with Google Search Console (GSC)

Potential agency scenario: An agency starts working with a client experiencing unstable organic traffic. They use GSC to identify underperforming pages, analyze top queries, and check for indexation issues to shape the SEO strategy moving forward.

Step 1: Connect your client’s site

• Add the website in GSC
• Choose Domain or URL prefix property type
• Verify ownership via DNS or HTML file upload

Step 2: Analyze search performance

Go to the Performance report and review:

• Clicks, impressions, CTR, and average position
• Data segmented by pages, queries, countries, and devices

Step 3: Identify traffic drops

In the Pages tab:

• Sort by decrease in clicks over the past 28–90 days
• Flag underperforming URLs for optimization

Step 4: Improve low CTR queries

Find queries with:

• High impressions
• Low CTR (<1–2%)
• These indicate visibility without engagement → improve the title and meta description

Step 5: Check indexation issues

• Go to Indexing → Pages
• See which pages are indexed vs. not indexed (and why: noindex, redirect, soft 404, etc.)
• Use “Inspect URL” to request reindexing

Step 6: Monitor Core Web Vitals

• Use the Page Experience section
• Identify issues with LCP, CLS, mobile usability, and site speed

Benefits:

• Direct insights from Google, no third-party estimates
• Identifies SEO weaknesses (clickability, indexation, mobile usability)
• Essential for traffic diagnostics and performance tracking
• Completely free and easy to use across multiple client accounts

Google Analytics

Google Analytics 4 gives agencies a deep understanding of how users interact with a client’s website. It helps connect SEO efforts to real engagement, monitor traffic quality, and prove campaign ROI through custom events and conversions.

Key features:

Google Analytics’s major data tracking ability contains metrics of user behavior, traffic sources, and conversion rates, which are valuable for understanding how visitors act on your site. The integration with Google Ads and Google Search Console allows for a more holistic operation of Google Ads throughout the entire ecosystem. The advanced segmentation features allow agencies to divide audience data for targeted marketing strategies.

Pros & cons:

Google Analytics has many advantages, such as depth of data and integration capabilities. The platform is loaded with many features, yet has a rather complicated interface for a novice. For high-traffic websites, problems with data sampling may occur, making the information less accurate sometimes.

Pricing plans:

Google Analytics provides a free version that is suitable for most businesses. Google Analytics 360 is the version for enterprises and large agencies requiring advanced features and pricing based on your organization’s individual specifications.

Best suited for:

Google Analytics is perfect for agencies that need a robust, multi-dimensional tool to understand how a website is performing and how users engage with it.

Use case: Track user behavior and conversions

Potential agency scenario: An agency has launched a new SEO campaign and wants to track not just organic traffic but also what users actually do on the site—such as form submissions, button clicks, or purchases. GA4 helps validate the quality of that traffic and tie it to business outcomes.

Step 1: Connect the website to GA4

• Create a GA4 account
• Set up a Data Stream
• Install the GA4 tag via Google Tag Manager or directly into the site code

Step 2: Check traffic sources

Go to Acquisition → Traffic Channels. Analyze organic search performance:

• The number of users
• Engagement metrics
• Bounce rate and session time
• Etc.

Step 3: Measure user engagement by page

• Go to Engagement → Pages and Screens
• See which pages attract and retain users
• Evaluate engagement rate and average time spent

Step 4: Set up custom events

Define events like:

• Button clicks
• Form submissions
• Video plays
• Link clicks

These show meaningful interactions beyond pageviews.

Step 5: Track key events (conversions)

• In the GA4 settings, mark high-value actions as key events (e.g., form_submit, purchase, sign_up)
• As an agency, you can now clearly show the client: “We didn’t just drive 3,000 visitors from Google—we generated 58 real leads.”

Step 6: Report to clients

• Connect GA4 to Looker Studio for visual, automated dashboards
• Or export CSVs to Excel for manual reporting

Benefits:

• Connects SEO traffic to user behavior and outcomes
• Tracks high-impact events and conversion paths
• Helps clients see the real value behind traffic metrics
• Free and integrates with Google Ads, GSC, and Looker Studio

BrightLocal

BrightLocal, a tool built for local SEO, is essential for agencies working with clients that have offline businesses. This tool helps improve local rankings, manage reviews, track local (NAP) citations, and optimize Google Business Profiles—all from one dashboard.

Key features:

The platform includes tools built for local search optimization, such as local search rank tracking, citation building and monitoring, Google Business Profile optimization, and many more. Furthermore, BrightLocal comes with its reputation management feature, which allows agencies to stay up to date on client reviews across various platforms and respond to them.

Pros & cons:

BrightLocal is praised for its functionality and ease of use, which saves tons of time. However, its learning curve is steep, as is the case with many narrowly focused solutions.

Pricing plans:

BrightLocal’s pricing is based on three monthly plans: the Track plan is $39, the Manage plan is $49, and the Grow plan is $59. These plans accommodate the needs of freelancers as well as larger agencies.

Best suited for:

Being narrowly focused, BrightLocal seems best suited for agencies that manage clients’ local search visibility and online reputation.

Use case: Boost local visibility and manage reputation

Potential agency scenario: An agency partners with a chain of dental clinics in New York and wants to improve their visibility in Google Maps and local search results for keywords like “dentist New York.”

Step 1: Create a new local SEO project

• Add the business name, address, and contact info
• Connect the Google Business Profile
• Set location-specific keywords and the target area (city or district)

Step 2: Track local rankings

• Use the Local Rank Tracker to monitor client visibility in Google Search and Google Maps
• Rankings are geo-specific—based on user location
• Visualize performance using a heatmap showing positions across different parts of the city

Step 3: Audit and fix citations

• The Citation Tracker scans 100+ local directories like Yelp, Foursquare, and Bing Places
• See where the business is listed, where it’s missing, and where the name/address/phone (NAP) info is incorrect

Step 4: Manage online reputation

• Use Reputation Manager to monitor reviews from Google, Facebook, Yelp, and more
• Respond to reviews directly from the BrightLocal dashboard
• Send automated review requests to recent customers

Step 5: Generate client-ready local SEO reports

• Create branded PDF reports or share live dashboards
• Reports include heatmaps, review trends, citation status, and Maps rankings

Benefits for agencies:

• All-in-one platform for local SEO clients
• Geo-specific ranking insights via heatmaps
• Streamlined review and citation management
• Fast, branded local SEO reporting

Surfer SEO

Surfer is one of the best tools for SEO agencies focused on content optimization with the help of data-driven analysis and AI. It’s used to write new content that ranks, update underperforming pages, and build content strategies aligned with actual competitors.

Key features:

SurferSEO offers the analysis of top pages in SERPs for particular keywords that create content according to current search engine algorithm preferences and improve its rankings. Surfer guides your writers on how to go by word count, keyword usage, and content structure, so as to ensure that the content is relevant and competitive. This is beneficial for refining existing content and improving on-page SEO elements.

Pros & cons:

One great thing about Surfer is that it demystifies on-page SEO, making it clear and actionable. Users enjoy its straightforward approach to content optimization, which can lead to an increase in search rankings. But remember that, because Surfer focuses on content, it’s missing broader SEO features, like backlink analysis or technical site audits.

Pricing plans:

Surfer’s pricing structure starts at an affordable $99 per month for the Essential plan, $219 for the Scale plan, and custom pricing for the Enterprise plan.

Best suited for:

This toolkit is so flexible that small agencies and large enterprises can use it. If you are an agency wanting to improve your content strategy with precise data insights, Surfer will do it all for you.

Use case: Create SEO-optimized content

Potential agency scenario: An agency is preparing an article for a client on “how to structure a marketing budget” and wants to ensure the content is optimized from the first draft to compete in SERPs.

Step 1: Create a new project in Content Editor

• Log into Surfer → go to Content Editor
• Enter the target keyword (e.g., “how to structure marketing budget”)
• Choose language and region (e.g., English, United States)

Step 2: Write the article

Surfer will display real-time suggestions:

• Ideal word count, paragraph and heading count, and image usage
• Required keywords and recommended frequency
• Live SEO score while writing

Step 3: Analyze top-ranking competitors

• Open SERP Analyzer
• View who ranks for the keyword
• Analyze their content length, keyword density, and heading structure

Step 4: Audit existing content

• Open the Content Audit tool
• Enter your client’s URL and target keyword
• Get a checklist of missing keywords, content gaps, and structure fixes

Step 5: Use Surfer AI to generate content drafts

• Generate an AI-powered SEO draft in minutes
• Customize it to match the client’s tone and brand voice

Agency benefits:

• Streamlined content creation with live optimization tips
• Faster delivery of SEO-optimized articles
• Improved performance of existing content
• Competitive benchmarks help guide content strategy

AgencyAnalytics

AgencyAnalytics is also a comprehensive reporting platform specifically for marketing agencies. Agencies use it to deliver polished, branded reports at scale, monitor performance KPIs across channels, and reduce manual reporting efforts.

Key features:

AgencyAnalytics provides an easy-to-use interface that combines more than 80 data sources and integrations across SEO, PPC campaigns, email marketing, and social media. This tool allows agencies to organize all client data into customizable dashboards and reports and simplify the reporting process.

Pros & cons:

AgencyAnalytics is a simple solution for generating client reporting, which is usually difficult. Users like the interface’s ease of use and the final reports can be customized to match certain clients’ requirements. Constant updates are run on the platform to offer users the most recent features and integrations, which add more value to this tool. Nevertheless, some users have added that, although the platform works well, it could be viewed as overpriced.

Pricing plans:

Pricing for AgencyAnalytics ranges from $79 per month to $479, with more features, such as trends forecasting and anomaly detection.

Best suited for:

Such a pricing structure is ideal for small agencies and big firms looking for a scalable reporting solution.

Use case: Unified reporting for multi-service clients

Potential agency scenario: An agency manages 15 clients across SEO, Google Ads, Google Maps, and social media. They need to deliver monthly branded reports—without wasting hours manually compiling performance data.

Step 1: Create a new client campaign

• Set up a campaign for each client, adding website and contact details
• Choose the channels to track: SEO, Ads, GSC, GBP, social media, etc.

Step 2: Connect key integrations

Drag & drop integrations from a library of 80+ tools.

Common platforms:

• Google Analytics, Search Console, Ads
• Ahrefs, Semrush, Moz
• Facebook, Instagram, LinkedIn
• HubSpot, Mailchimp, CallRail, and more

Step 3: Customize dashboards or report templates

• Add widgets for traffic, rankings, conversions, reviews
• Apply your agency’s branding: logo, colors, contact info
• Localize the report: language, currency, and time zone

Step 4: Set up automated report delivery

• Choose frequency: weekly, monthly, etc.
• Add recipients (clients, internal team)
• Reports are auto-sent via email or shared as live URLs

Step 5: Manage access for clients and team

• Grant clients limited view-only access to their dashboards
• Give team members full access for collaboration, KPI tracking, and internal notes

Agency benefits:

• All channels and KPIs in one platform
• Live dashboards and clear visuals
• White-labeled reports strengthen agency image
• Reports are fully automated, no spreadsheets needed

SEOTesting

SEOTesting is designed specifically to boost SEO performance using experiments and data-based analysis.

Key features:

SEOTesting is directly integrated with Google Search Console and provides accurate insights on website performance. This allows agencies to conduct SEO tests, split tests, track changes, and determine the impact of optimization through precise graphs and dashboards.

Pros & cons:

The main advantage of SEOTesting is that it focuses on actionable insights and helps agencies run experiments and confirm SEO strategies. Nonetheless, SEOTesting is only available with a verified Google Search Console account. Changes must be implemented directly on the user’s website since SEOTesting does not support third-party script injection for testing.

Pricing plans:

SEOTesting starts at $50 per month and offers a 14-day free trial.

Best suited for:

Combining affordability with targeted features, this SEO software for agency usage is awesome for focusing on empirical improvements.

Use case: Testing content changes on key website pages

Potential agency scenario:
An agency updates product pages on an eCommerce site—changing H1 tags and meta descriptions—and wants to track how these tweaks affect organic traffic and CTR.

Step 1: Connect your site via Google Search Console

• SEOTesting pulls performance data (clicks, impressions, CTR, average position)
• All metrics are visualized in dashboards with GSC accuracy

Step 2: Create a new SEO test

• Choose a page or page group
• Set a test start date (e.g., day of content update)
• Name the test clearly: “H1 + Meta Rewrite on /category/shoes”

Step 3: Analyze results automatically

SEOTesting compares before-and-after data across:

• Clicks
• CTR
• Impressions
• Average rankings

Step 4: Maintain a change log for full transparency

• Log every optimization across client sites
• Use it to document actions and reference outcomes

Step 5: Segment pages and queries

• Group pages or keywords (e.g., “Blog,” “Product Categories,” “Brand Pages”)
• Analyze performance by segment for deeper insights

Step 6: Share results in automated reports

• Generate branded PDF reports or share live dashboards
• Clearly show: what was changed and what improved

Agency benefits:

• Test, track, and validate changes
• Show real performance impact, not guesses
• Document all optimizations with context
• Works out of the box with Google Search Console

Conclusion

Efficiency is the key when it comes to running a successful SEO agency. Besides making life easier, the best SEO software for agencies provides you with an edge. The tools will automate tedious tasks, deliver advanced analytics, manage multiple clients, track rankings, audit a site, and build killer reports without drowning in spreadsheets.

Frequently Asked Questions (FAQs)

Which is the best SEO software for small agencies?

SE Ranking is a budget-friendly, easy-to-use, all-in-one solution that will suit most small agencies’ needs.

Which tools provide white-label reporting?

SE Ranking, BrightLocal, Keyword.com, and Agency Analytics all have white-label reporting.

How much of the budget should agencies set for SEO software?

Most agencies spend between $50–$500/month on the tools they need.

Can SEO software replace all the manual processes?

Not entirely. Data collection and analysis are automated via SEO tools. However, strategy and execution will always need human expertise.