The challenge
Two beloved brands, one complicated website
Galvanize has spent over a decade turning career changers into software engineers through rigorous, respected bootcamps. But when they merged with sister company HackReactor, the digital side got messy fast. Two brands, two audiences and a massive SEO footprint all had to land in one cohesive place without losing a step. Key challenges included:
- Merging two established sites without tanking hard-earned SEO value
- Serving multiple audiences: individual learners, companies and military partners
- Launching a fresh brand identity while keeping what made both programs credible
