The challenge
Educating, guiding and inspiring visitors
After experiencing a surge in business during COVID and an acquisition, A site designed to guide, educate and wow its users.100 Plus needed a website to reflect their recent growth and service offerings. While marketing and lead generation were the primary goals, 100Plus also wanted to ensure their site had a storytelling approach to educate and guide users. The main goals were to:
- Increase sales
- Educate on products and services
- Improve user experience
- Improve search performance