The challenge
New platform, same high standards
The Content Jam site serves as a comprehensive platform for pre-event registration, speaker lineup, schedules, policies and post-event slides/videos. In preparation for next year’s event, Orbit decided to revamp and replatform this site. Key goals were to:
- Migrate from WordPress to HubSpot
- Create an efficient system for updates and seasonal re-use
- Maintain the contentjam.com domain
- Preserve existing SEO wins
