Orbit's standard is simple: we
design beautiful, functional, custom
websites that our clients love.

Web design that works for you
& your audience

As with any design effort involving branding, web design must:

Match the brand
Appeal to the target audience(s)
Reflect the audience’s perception of the brand

If your design doesn't look better than that of your competition, you've got
a problem. Perception drives a visceral response, and web design quality
directly affects a visitor’s perception of a company's professionalism and
the visitor’s interaction with the site. Apart from mandatory brand attributes
and elements, web design demands its own set of specific requirements:

Usability – Be easy to use

Websites can be confusing. Navigation tabs often don’t link to the information you might expect. You're not sure where to click or where
to find the information you’re seeking. The art and science of making
sites easy to navigate is called "usability." It combines:

Placement and prominence of elements
Navigation design and word choice
Integration of features

When designed properly, visitors know what to expect and where to go.
The path from learning what your company does, how your company does it,
and how the company can do it for the visitor is (or should be!) effortless..

Search engine friendliness – Be easy to find

Websites are either designed to be search friendly or they aren't. If not,
it's often impossible to retrofit a design after the fact. Although there are
typically some design and content compromises, keeping SEO in mind
during the web design process can mean thousands more visits over time.
How? Start with the following

Navigation - use text-based links (rather than graphical buttons) & avoid drop-down menus
Text formatting - pay close attention to page headings and use internal links, bullet lists, captions, etc.
Additional search optimized text - include an area for keyphrase-rich text, often at the top of certain pages or in the footer

Flexibility – Be easy to update

Great web design can accommodate not just what is on the page today,
but what might go on the page next week or next year. Think ahead and
keep the design flexible. How would the page look with twice as much
copy? Or half as much? What if you want to add a picture that's really
wideor really tall? How will the site look if you add four more pages
to that section? Web designers are constantly asking these questions.
A content management tool is only as flexible as the design in front of it.

Contact Orbit to disucss Web Design »