Responsive Web Design
One website, many screen sizes.
Responsive web design is an innovative approach to website design and development. Essentially, your website is designed and programmed to be fully functional and usable on various screen sizes and devices.
Although responsive web design has been used for the last few years, 2012 was the year that the approach really gained momentum due to the increasing use of tablets and better smartphones. Orbit has fully adopted responsive website design as the website design approach for now and the future.
Orbit Media is just getting started with responsive design, and we are quickly growing our portfolio of websites utilizing responsive design. We have options to:
Both you as a website administrator and your website users will benefit from responsive web design:
Responsive web design relies on CSS and javascript using “media queries.” Sounds strange, and it kind of is. Basically, the website is configured to display different formatting of the same content at specific screen sizes that affect all elements on the page. Even images can be re-rendered to the optimal dimension and compression to reduce load times.
We can do that! Orbit has applied a responsive design approach to ecommerce websites. All necessary features to ensure an optimal user experience and conversion can be used on a mobile device.
We believe that in most cases regarding content marketing and web strategy, it makes sense to design a responsive website. We can design and develop your website to be responsive in the following platforms:
However, there are unique cases when responsive web design may not be the best solution to produce a mobile presence. Consider a separate mobile website when the user goals and content are strategically different on a mobile device.
To discuss responsive web design contact Orbit »
Although responsive web design has been used for the last few years, 2012 was the year that the approach really gained momentum due to the increasing use of tablets and better smartphones. Orbit has fully adopted responsive website design as the website design approach for now and the future.
Responsive Websites
Orbit Media is just getting started with responsive design, and we are quickly growing our portfolio of websites utilizing responsive design. We have options to:
- Convert your existing website into a responsive website
- Redesign your websites to be responsive

Design Benefits
Both you as a website administrator and your website users will benefit from responsive web design:
- Same content - you only have to update content and images in one place
- Better SEO - Google prefers to index one website and will benefit from the same URLs and page content
- Happy visitors - your users will have a consistent experience visiting your website on all devices and screen sizes
Technically Speaking
Responsive web design relies on CSS and javascript using “media queries.” Sounds strange, and it kind of is. Basically, the website is configured to display different formatting of the same content at specific screen sizes that affect all elements on the page. Even images can be re-rendered to the optimal dimension and compression to reduce load times.
What about Responsive Ecommerce?
We can do that! Orbit has applied a responsive design approach to ecommerce websites. All necessary features to ensure an optimal user experience and conversion can be used on a mobile device.
- Product search and faceted results
- Product detail pages
- Account login
- Shopping cart
- Checkout
Is Responsive Design for Me?
We believe that in most cases regarding content marketing and web strategy, it makes sense to design a responsive website. We can design and develop your website to be responsive in the following platforms:
- Mighty-Site®
- Drupal
- WordPress
However, there are unique cases when responsive web design may not be the best solution to produce a mobile presence. Consider a separate mobile website when the user goals and content are strategically different on a mobile device.
To discuss responsive web design contact Orbit »

4043 N Ravenswood Ave Suite 316, Chicago, IL 60613 • 773 348 4581 •

