Every website we build is designed to increase traffic and convert visitors. These websites are designed with the specific purpose of supporting your marketing goals and maximizing the reach and impact of your brand. Built-in tools for content management and blogging allows you to optimize your website for search engines, integrate your email marketing, and connect through social media.
As part of each website project, we provide search engine keyphrase research and guidance on how you can perform additional ongoing research. The research leads to recommendations for pages on your website.
The website is the landing page for every marketing email. It is also a vehicle for new email subscribers. Orbit provides an email template that matches the style of the website. Additionally, we incorporate a strategically placed email sign-up field onto your website, encouraging visitors to subscribe to your email list.
There's a conversation happening relevant to your industry, and some of that conversation can happen on your website. Including social media provides the social proof that makes a brand look credible and turns a marketing website into an online networking tool.
Design quality directly affects a visitor's perception of a company. Great design creates trust and compels action. Every marketing website must:
Websites can be confusing. Navigation can be counterintuitive. Visitors are not sure where to click or how to find information. The art and science of making websites easy to understand is called "usability."
Good usability combines:
Website visitors should have a frictionless experience. The information a visitor is looking to find on your website should be readily available.
Responsive web design ensures every page on the website is mobile-friendly. The website detects when a visitor is on a mobile device and adapts accordingly. In addition to providing the best browsing experience for your visitors, there are other benefits such as:
Marketing websites need frequent content updates. Website administration must be quick and easy. Orbit recommends the following content management systems, depending on your business goals:
Ongoing web marketing means continually optimizing and enhancing your website to maximize the return on your investment. The more you put in, the more you get out. Data from analytics should guide the marketing decisions and content changes that produce results.
Orbit is available to assist with ongoing web strategy, including guidance with SEO keyword research, email marketing, social media, and website content. As an advisor to our clients, we provide strategy, resources and education. We actively transfer knowledge and skills to our clients whenever possible.
A marketing site built by the Orbit team is the ultimate tool for web marketing. The key is to plan, design, and build the site with results in mind. This means aligning design elements, features, and content with the goals of getting traffic and converting visitors into leads and customers.
“We love collaborating with Orbit Media Studios. The team takes the time to get to know us by name, and they jump at the opportunity to help meet a challenge or solve a problem. They created our company website that accurately depicts our company culture, mission, and service offerings. Orbit goes above and beyond providing value to clients and partners before, during, and after a project.” —Digital Third Coast
Interested? We would be happy to share with you our experiences and help you understand the potential opportunities involved in achieving your goals.
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