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Why AI discoverability matters
The way people research vendors is changing.
Increasingly, buyers are turning to AI assistants—tools like ChatGPT, Gemini, and Perplexity—rather than relying only on Google. When these tools scan your website, they decide whether to recommend your business as a credible option.
Our goal is to make sure your website isn’t just visible in search engines but is also understood, represented, and recommended by AI. Think of it as SEO, but for AI.
Websites need to train AI to be a sales rep for the brand.
AI is the research tool that sits between your visitors and your website
Human visitors skim, focus on visuals, and are often impatient.
Our AI discoverability process
We’ve built AI optimization directly into our website redesign process. It’s not an add-on— it’s part of the foundation, just like SEO and accessibility.
Strategy & research
- Audience and persona research to align with your buyers.
- Brand positioning research to ensure clarity in AI responses.
- Competitive content analysis to identify gaps.
Content development
- AI-focused page evaluations: We look at keywords, conversions, and persona alignment.
- Content written with the detail and clarity.
- AI needs to understand your services.
Draft and live site content scored for AI discoverability.
Design & structure
- Navigation clearly communicates your services and products.
- Calls-to-action are specific so both people and AI know what action to take.
- Images and videos are tagged and described so bots can read them.
Technical optimization
- Fast page speed and strong accessibility improve how thoroughly AI crawlers can read your site.
- Schema markup provides structured data that AI tools rely on.
- Robots.txt and Cloudflare settings double-checked so AI crawlers aren’t blocked.
Post-launch measurement
- Organic performance
- Key event rate
- Engagement rate
- AI traffic to pages
What AI optimization means for your business
Better visibility
Your business appears in AI answers.
More qualified leads
AI-driven leads tend to be highly qualified, with stronger intent.
Long-term protection
Building AI discoverability into your site now safeguards your investment for the future.
The 4 pillars of AI-enabled websites
When you partner with us, we’ll build your new site on a solid foundation for AI discoverability. That means your redesign already includes clear navigation, structured content, and technical best practices that ensure AI assistants can understand and recommend your brand.
For organizations that want to go deeper, our Optimization Team offers advanced services that extend beyond the redesign process. These services are designed to continually improve how AI sees, interprets, and surfaces your business online.
Here’s how the 4 pillars come to life with Optimization Services
AI-Powered
- Audience insights
- Simulated buyers
- Content grading
AI-Ready
- LLM whitelisting
- JS-free crawlability
- Advanced markup
AI-Affecting
- Messaging gaps
- Training content
- Content fan-outs
AI-Clarity
- Crawl behavior
- Traffic behavior
- Prompt monitoring
The new standard
AI discoverability is now essential for high-performing, modern websites– alongside SEO, UX, and CRO. When we redesign your site, you can be confident it’s built to perform not just in search engines, but in the tools your buyers are using right now—and in the future.
A couple of quick notes
- Full-funnel marketing is key: A comprehensive approach that includes not just your website redesign, but offsite SEO and public relations is key. Make sure you’re working off-site SEO into your marketing initiatives.
- Optimization services: Our Optimization Team can help you go further — turning your site into a powerful signal for AI-driven buyers. Talk to your PM or strategist about arranging a conversation with optimization services.
