WorkForce Software

Screenshot of a webpage showing a workforce management software announcement with a header, image of professionals discussing, and integration details. Logos of client organizations are also visible.

workforcesoftware.com

Transforming workforce management

Workforce specializes in providing comprehensive workforce management solutions that address the most complex requirements of large employers. Their technology is designed to calculate pay accurately, ensure compliance and enhance employee engagement, ultimately making work better for everyone involved.

The challenge

An outdated, robust website

Workforce Software provides a comprehensive tool that streamlines, improves and expands operations for highly complex organizations. With a software suite that truly does it all, they needed expert content strategy and web design that would help break down the who, what and why behind their brand, and inspire more users to convert. Some of their key challenges were:

  • Outdated, difficult to update CMS
  • Conversion optimization
  • Difficulty integrating with 3rd party tools
  • A robust & convoluted sitemap

The solution

Content strategy, seamless UX & modern design

Orbit’s team got to work building out a modern site that enables a multilingual plugin, 3rd party integrations and more. With laser-focused design and development and an operations-forward content strategy, our team transformed the Workforce website from an outdated, uninspiring site to a marketing and lead gen machine. Some other key wins include:

  • A modern, easy-to-update backend
  • Conversion-optimized copy & web strategy
  • Highlighting social proof, case studies & use cases
  • Streamlined nav & sitemap

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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