The folks at Westminster have been baking crackers for over 187 years, the same way with the same, simple ingredients. They needed a new site that would convey their authentic New England heritage and ‘reliable, Yankee goodness’ of their crackers to the Foodservice industry and consumers.

We built them a beautiful site, piggy-backing on their new branding efforts from our partner at Seedhouse. With a responsive interface that allowed customers to find stores carrying Westminster crackers or to buy online, the site served both as a general marketing tool and a dynamic eCommerce platform. It was modern and cutting-edge with a design that evoked the simple goodness that is our client’s namesake.

Double-Duty Product Pages

Built to showcase the product to consumers while housing important specs for Foodservice & Retail buyers.

Rather than spreading valuable product information across multiple pages targeted at different audiences, Orbit created robust product pages that tell a story to the public consumers while housing all the needed downloads and specs WBC’s main target demographic needs.

Plus the responsive design ensures that this valuable info is availabe on any size device for those reps out in the field.



Flexible Page Blocks Showcase a Storied History

Westminster’s rich New England tradition is just as important to their brand as their delicious crackers.

Orbit’s page block feature allows our clients the ability to add multiple rows of custom content to any page. We utilized this to showcase historic photography, custom illustrations, videos, and consumer testimonials. This flexibilty allows for endless possibilities in displaying valuable content in a more story-telling, visual way.

Page blocks were also highly utilized on the product pages as well!



Now Let’s Get You Some Crackers!

Whether you’re looking to stock your store, your restaurant, or your kitchen cabinet, it’s easy to find the information you need to take action.

Multiple points of entry and clear calls to action make it easy to look up your regional broker, find a nearby distributor, or just head to the local grocer.


Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Talk to Chris