The folks at Westminster have been baking crackers for over 187 years, the same way with the same, simple ingredients. They needed a new site that would convey their authentic New England heritage and ‘reliable, Yankee goodness’ of their crackers to the Foodservice industry and consumers.
We built them a beautiful site, piggy-backing on their new branding efforts from our partner at Seedhouse. With a responsive interface that allowed customers to find stores carrying Westminster crackers or to buy online, the site served both as a general marketing tool and a dynamic eCommerce platform. It was modern and cutting-edge with a design that evoked the simple goodness that is our client’s namesake.
Rather than spreading valuable product information across multiple pages targeted at different audiences, Orbit created robust product pages that tell a story to the public consumers while housing all the needed downloads and specs WBC’s main target demographic needs.
Plus the responsive design ensures that this valuable info is availabe on any size device for those reps out in the field.
Orbit’s page block feature allows our clients the ability to add multiple rows of custom content to any page. We utilized this to showcase historic photography, custom illustrations, videos, and consumer testimonials. This flexibilty allows for endless possibilities in displaying valuable content in a more story-telling, visual way.
Page blocks were also highly utilized on the product pages as well!
Multiple points of entry and clear calls to action make it easy to look up your regional broker, find a nearby distributor, or just head to the local grocer.
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.