The Care Team

A website homepage for The Care Team features smiling people, key service statistics, care information, and navigation menus for end-of-life and home care services.

136% increase in organic traffic

The challenge

Unifying two websites & driving more organic traffic

The Care Team relied heavily on paid advertising to drive website traffic, with nearly half of all visitors arriving through paid channels. Additionally, a recent merger left their website content siloed and confusing, making it difficult to find relevant local information. Additional challenges included:

  • Inconsistent messaging and brand experience
  • Consolidating content from two domains
  • Improving local SEO performance across multiple states
  • Creating a scalable content structure for future growth

The solution

A unified, SEO-focused platform built for patients & families

Through content planning, copywriting, design and SEO, Orbit created a website for TCT that helps users quickly locate available services. The new site better serves patients, caregivers and referral partners while positioning The Care Team for stronger organic visibility. Key wins include:

  • Location-specific pages optimized for local search and Google Business Profile
  • Copywriting that balances compassionate language with compliance requirements
  • Modern, cohesive and web accessible design
  • A modern, easy-to-manage platform built with scalability in mind

The results

Major increases in organic & AI traffic

Orbit’s targeted improvements across the website, as well as search optimized copywriting for key pages like the home page, location pages and service pages have led to significant results.:

  • Organic traffic to all pages is up 136% YoY
  • 104% increase in all traffic YoY to service area pages
  • 200% increase in organic traffic YoY to service area pages
  • AI traffic is up 360% YoY

www.tct-cares.com

Compassionate end-of-life care

The Care Team provides high-quality hospice and palliative care to patients across Illinois, Indiana, Michigan, Ohio, and Pennsylvania. They focus on providing personalized, compassionate care to people facing serious illness– bringing comfort, dignity, and peace into the place they call home.

Check out these related projects

Amwins website page announces “Aetna Is Now In Georgia,” featuring headings, navigation menu, and text about insurance services. Desktop and mobile layouts are shown side by side.

Amwins Benefits

A combined resource hub & conversion tool
Screenshot of a medical device company's website homepage featuring surgical device information, company history, FAQs, and call-to-action buttons in a white and orange color scheme.

Vitalcor

Elevating credibility through modern web design
Screenshot of a nursing certification website showing two healthcare professionals, certification options, and informational sections for advancing nursing careers.

Board Certification for Emergency Nursing (BCEN)

105% increase in conversions
A webpage from GoHealth offering tools to find and compare Medicare plans. Includes testimonials, a call to join the platform, and service features highlighting benefits to 10 million users.

GoHealth

Expedited delivery times to meet a hard launch deadline
Website screenshot of Augmedics highlighting AR spine surgery with statistics on accuracy, patients treated, and surgeons. Includes procedural applications of AR, a surgical image, and testimonial.

Augmedics

Cohesive, modern and UX-focused design
Screenshot of a dental anesthesia service's website. Includes photos of medical professionals, information about pre-operative and post-operative care, patient FAQs, and billing details.

M2 Anesthesia

A seamless site launch

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
Send Stephanie a message