The challenge
Balancing design consistency and distinct brand identities
Storable needed help modeling a brand domain after their recently redesigned Storable domain. Their goal was to adopt more consistent branding while offering a distinct visual identity to reflect the Storable Easy brand. Key goals:
- Effectively speak to a non-technical, price-sensitive audience
- Maintain existing SEO wins
- Offer more customizations within the design
- Migrate a large database of resource content