Pinion

Website homepage showcasing a consulting firm's services for business growth, featuring text about expanding and evolving companies, with a sidebar on sustainability advisors.

pinionglobal.com

Specialized food and agriculture consulting services

Pinion is a leading advisory and accounting firm dedicated to the food and agriculture industry. They serve a range of businesses within the food and ag, food and beverage, manufacturing, distribution and regional industry spaces. They draw from industry-specific insights and experience, as well as the latest data, trends and focus areas, to ensure their clients are always moving forward.

The challenge

Cohesive storytelling, diverse service offerings

Pinion came to Orbit for help designing a modern, effective and UX-friendly website. The main challenge with this project was finding a streamlined and cohesive way to tell the Pinion story, while showcasing the full range of their diverse audiences, industries and services. There were a few key goals with this project:

  • Improve brand awareness
  • Create new pages to speak to all industries & services
  • Enhance site architecture
  • Refresh design, copy & UX

The solution

Refreshed site navigation and targeted copywriting

Orbit worked closely with the Pinion team to better understand the full depth and breadth of their audiences and services. Effectively speaking to these diverse groups required balanced and targeted storytelling and enhanced UX through site structure, on-page copy and navigation. Here’s how we made it happen:

  • SEO and conversion copy
  • Industry and service-specific navigation
  • Robust mega-menus
  • Clean, modern and engaging design elements

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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