Performance Improvement Partners

New content strategy, new design, new domain.

Performance Improvement Partners is a technology consulting firm that serves the private equity industry. They conduct technology audits and evaluations of potential acquisitions for private equity firms.

One of the main goals of the project was to show the work that PIP did. We wanted users to come to the site and see how it affected companies. Our content writers collaborated with the client on the service pages to flesh out their services and created specific case studies to show their services.

We also gave the site a fresh new design that added an action feel to the company’s website. The use of chevrons throughout the design of the site really enhances the copy, compelling the user to take another scroll down the page, getting closer and closer to a CTA.

They also decided to include a domain change for their website, giving them a fresh new domain to work from. With a new site and a newly enhanced content strategy, we have no doubt that Performance Improvement Partners will be seeing lots of requests for their services in the future.

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Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.