Pella of DFW

A collection of screenshots from the Pella Windows & Doors DFW website, featuring contact forms, customer reviews, and project highlights.

The challenge

Connecting a growing brand with the right audiences

Pella of DFW needed a digital experience that could better represent the quality of their products while supporting growth across a diverse service area. The new site also needed to serve distinct audiences without sacrificing a simple, conversion-focused experience for homeowners. Key challenges included:

  • Outdated site functionality and user experience
  • Difficult content management and site updates
  • Multiple audience types with distinct needs
  • Missed conversion and SEO opportunities

The solution

A conversion-optimized, growth-focused digital platform

Orbit combined two regional domains into a unified website experience, pairing modern design with a strategic local SEO approach. The new website helps reach high-intent audiences across North and West Texas, while focused navigation keeps homeowners on a clear path toward conversion. Key wins include:

  • Localized landing pages to capture regional search demand
  • A modern, easy-to-manage design system
  • New navigation with pathways for B2B and B2C audiences
  • Analytics and Google tools configured for ongoing measurement

pellaofdfw.com

A leading provider of premium windows and doors

Pella of DFW provides premium windows and doors to homeowners, builders and communities across the Dallas–Fort Worth and West Texas markets.

This project was a collaboration between Orbit’s Web Design and Optimization teams, resulting in a live, optimized website with a fresh design and future search expansion opportunities designed to support Pella’s long-term digital growth.

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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