Marmon Fastener Company

The challenge

Consolidating a complex digital ecosystem

Marmon Fasteners needed to replace a large network of legacy websites with a single, scalable platform that could support 10 brands. This project also required multilingual support, complex product content management and a parallel SEO and website optimization initiative. Key goals were to:

  • Consolidate 8 legacy websites into one platform
  • Preserve unique branding across 10 business units
  • Meet Canadian bilingual compliance requirements
  • Align site architecture with SEO and lead-generation goals

The solution

Building a scalable home for a growing family of brands

Orbit created a custom WordPress website, creating a centralized hub with dedicated subdirectories for each business unit. A custom block library dynamically adapts fonts, colors and styling based on the selected brand, allowing for distinct identities while managing content from a single platform.

  • Multi-brand architecture with scalable subdirectory
  • Dynamic design system for 10 distinct brands
  • WPML-powered English and French content management
  • SEO-informed architecture and conversion strategy

www.marmonfasteners.com

An engineering-grade fastener manufacturer

Marmon Fastener Company manufactures engineered threaded fasteners and molded plastic components for the construction, woodworking and industrial sectors. As a division of Marmon Holdings, the company brings together 10 distinct brands under one organization, each with unique products, audiences and market positions.

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.