Novus

Novus

Intelligent nutrition for the animal agriculture industry

Novus is a global agricultural feed producer that provides intelligent nutrition for poultry, swine, dairy, beef and aqua producers and growers. Through science, research, sustainability and business expertise, Novus offers products and solutions that increase animal health and performance and improve food production around the globe.

The challenge

An outdated and complex website

Novus came to Orbit during a period of growth and rebranding. Their existing site was a patchwork of old guidelines, services and internal projects– they needed a streamlined, modern and precise path forward. With a hard date set for their brand launch and a complex and robust website for our team to audit and design, we had our work cut out for us. The key goals for this project were to:

  • Effectively showcase the new Novus brand
  • Encourage more conversions
  • Increase organic traffic

The solution

Refreshed digital marketing and content strategy

To stay on track with Novus’ timeline, we split this project up into a few phases: First– a mini marketing site to showcase their new brand, second– a full site redesign, complete with updated designs and copywriting, and finally– ongoing efforts to translate their global site to three languages. Here’s how we’ve made this project a success:

  • Streamlined site navigation
  • Modern design influenced by new branding guidelines
  • Easy-to-use and replicate page templates
  • SEO and CRO-driven copywriting

Check out these related projects

A user browses Duarte's website, showcasing services like training and consulting. The page highlights client companies and a sidebar with customer satisfaction scores and testimonials.

Duarte

“Orbit rocks and we’re so so so sooooooo happy!”
A webpage displaying information about records management, including strategies, solutions, and expert resources. Features images, icons, and sections of text, with a main headline and various subheadings.

Access

42.6% increase in conversions
two desktop view of design for gordon foods website

Gordon Food Service

Improved UX & streamlined a complex site navigation
One desktop-sized screenshot, and one mobile-sized screenshot of The Horton Group.

The Horton Group

26% increase in qualified leads
Screenshot of a website homepage for a company offering roadside assistance and protection services, featuring sections on services provided, customer benefits, and company contact information.

Nation Safe Drivers

Merged three sites into one with custom web design
One desktop-sized screenshot, and one mobile-sized screenshot of Kibo Commerce.

Kibo Commerce

Increased high-quality leads through improved site navigation

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
Send Stephanie a message