Scale Marketing

desktop and mobile view of Scale Marketing Website design

Scale Marketing

Helping businesses achieve their marketing goals

Scale Marketing is a full-service marketing agency with roots in Chicago and Dallas. They are committed to providing data-driven marketing solutions– better ideas, cohesive strategies, competitive rates and measurable results– that drive success for their clients.

Scale Marketing is a repeat Orbit client. We’ve had the pleasure of working with the Scale team a handful of times since 2018.

The challenge

Poor functionality and user experience

Scale Marketing first came to Orbit for a full site redesign– their existing site had outdated designs, didn’t reflect their new key service offerings and wasn’t driving the user engagement they were looking for. Most recently, Scale Marketing came back to Orbit to optimize their site for search, accessibility and user experience. Some key goals:

  • Rank for more keyphrases
  • Improve UX and achieve AA accessibility compliance
  • Modernize the site designs
  • Revamp key service pages

The solution

Design consistency and new site architecture

Orbit’s team has worked closely with Scale Marketing to design a functional and user-friendly website that helps meet their marketing goals. Our initial design efforts streamlined the way users interact with the site– and our work since then has only continued to improve their design, search performance and accessibility. Some of these improvements include:

  • Streamlined site navigation
  • SEO copyediting and on-page updates
  • AA accessibility design consulting and guidance
  • Improved design consistency and backend functionality

Check out these related projects

A user browses Duarte's website, showcasing services like training and consulting. The page highlights client companies and a sidebar with customer satisfaction scores and testimonials.

Duarte

“Orbit rocks and we’re so so so sooooooo happy!”
A webpage displaying information about records management, including strategies, solutions, and expert resources. Features images, icons, and sections of text, with a main headline and various subheadings.

Access

42.6% increase in conversions
two desktop view of design for gordon foods website

Gordon Food Service

Improved UX & streamlined a complex site navigation
One desktop-sized screenshot, and one mobile-sized screenshot of The Horton Group.

The Horton Group

26% increase in qualified leads
Website layout showing a veterinary management group promotion, featuring text, images of people in conversation, and an embedded YouTube video.

Veterinary Management Groups

Inspiring action through copy, design & navigation
Screenshot of a website homepage for a company offering roadside assistance and protection services, featuring sections on services provided, customer benefits, and company contact information.

Nation Safe Drivers

Merged three sites into one with custom web design

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
Send Stephanie a message