The challenge
Poor functionality and user experience
Scale Marketing first came to Orbit for a full site redesign– their existing site had outdated designs, didn’t reflect their new key service offerings and wasn’t driving the user engagement they were looking for. Most recently, Scale Marketing came back to Orbit to optimize their site for search, accessibility and user experience. Some key goals:
- Rank for more keyphrases
- Improve UX and achieve AA accessibility compliance
- Modernize the site designs
- Revamp key service pages