The challenge
An ineffective web marketing strategy
The Medix team came to Orbit because their existing site wasn’t effectively communicating who they are, what they do or who they help. They wanted a new and improved marketing x lead generation machine that was better suited to engaging with and converting their users. The key goals were to:
- Update site design
- Improve user journey and UX
- Amplify conversion opportunities
- Tell the Medix story- the who, why and how.