The challenge
Increasing recruitment & brand awareness
CTI came to Orbit for a more cohesive, user-friendly, and to put it plainly, cool website. Their site primarily serves as a recruitment and marketing tool, and the existing design was missing that oomph the CTI team wanted. Some key goals they had in mind for this project were:
- Incorporating more visuals
- Conveying mission through copy & design
- Driving traffic & preserving rank
- Increasing lead generation