Multiple products. Multiple audiences. One voice. We had to create a suite of sites that would match the diversity and experience of Crawford Supply.
For the Crawford Supply group of companies, we built three separate websites and a matching, standalone blog to give them an all-encompassing web presence for their plumbing supplies and kitchen and bath showrooms. The sites had to appeal to homeowners and professional contractors with alienating either group.
The design focuses on their high-end products and materials by bringing in elegant textures and glossy product photography. Features include detailed location pages with maps, an event calendar, and a site-wide lead generation form.
Crawford Supply inspires people to redo their bathroom and kitchens. We were inspired to give them a site worthy of their products.
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Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.