Century Aluminum

Century Aluminum website homepage displaying company information, manufacturing statistics, and links to investor resources.

The problem

Bringing clarity to a complex industry

Century Aluminum wanted to bring greater clarity and excitement to their business and industry while supporting both marketing and recruitment goals. The experience needed to translate a complex industrial story into an engaging, user-friendly website for a broad audience. Key goals:

  • Modernize the visual identity and overall UX
  • Create a responsive experience for all devices
  • Make Century Aluminum’s people, facilities and impact easier to discover
  • Establish a flexible content system that could support ongoing website growth

The solution

A polished, flexible platform focused on impact

Orbit created a flexible design system that gives Century Aluminum a more modern, approachable digital presence with an easy to manage back-end. Thoughtful UX, responsive page components and accessible development help the site connect audiences with Century’s story, opportunities and impact.

  • Refined web design that elevates the Century Aluminum brand
  • AI and search-optimized copywriting
  • Updated navigation with a focus on recruitment
  • Strategic storytelling that focuses on impact and opportunity

centuryaluminum.com

Bringing a national aluminum leader into focus

Century Aluminum is the largest producer of primary aluminum in the United States, supplying a material that plays a critical role in green energy, electric vehicles, aerospace, national security and everyday life.

Century partnered with Orbit to redesign and develop their marketing and recruitment website, creating a modern digital experience that better communicates their people, products and role in a rapidly evolving industry.

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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