Bottleneck Management

The challenge

Driving demand and user engagement

Bottleneck Management first came to Orbit for help designing a range of websites– not only did they want to revamp their management group site, but they needed cohesive sites for 5 of their venues. Most recently, the Bottleneck team came back for a redesign to keep their site modern and improve their digital marketing and content strategy. The key challenges for Bottleneck include:

• Standing out in a competitive industry
• Ranking well in search results and targeting local traffic
• Frequent  site updates- easy maintenance is a must
• Complex navigation

The fix

Enhanced site navigation and design elements

Orbit’s team worked with Bottleneck to design multiple cohesive and modern sites for the management group as well as some of their restaurants. Our most recent project was bringing their site up-to-date and putting them ahead of the competition through a functional, technically sound and search-optimized site, complete with:

• Crisp and navigable blocks for every restaurant
• Streamlined site navigation
• Fresh, modern design and video elements
• Expanded site architecture

Leading to a clean and vibrant site that has seen a 400% increase in conversions!