Artisan Kitchens

chooseartisan.com

Eggcellent products for on-the-go consumers

Artisan Kitchens is the premier manufacturer of egg-based, all occasion foods for on-the-go, health-conscious consumers. The Artisan team is dedicated to using fresh, healthy ingredients to create accessible food for busy families. Their website serves as a marketing platform, with the goal of getting their omelets, omelet cups and other egg products into the hands of more big box stores and chains.

The challenge

Attracting & converting more users

Artisan Kitchens came to Orbit with an eggcellent opportunity to redesign a site that showcased their premium, all-natural and oven-baked specialty eggs. Their previous site wasn’t showcasing their brand or products the way they needed it to, and was failing to instill trust in users or effectively drive conversions. There were a few challenges with this project, including:

  • Unfinalized packaging
  • Limited copy and marketing collateral
  • Ambiguity around the products
  • Shallow pool of imagery and graphics

The solution

Bright design & informative content strategy

This was a tough one to crack (last time, we promise), but Orbit’s talented team pulled through to deliver a modern, high-performing site. We effectively collaborated with Artisan’s team on content and product nuances, worked closely with Seedhouse to get the most up-to-date packaging designs and our designers and developers teamed up to build a well-oiled marketing machine. The key wins:

  • Bright, smart and fun design
  • Refreshed content strategy
  • Easy-to-update CMS
  • Value-driven copy and iconography

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.