The challenge
Attracting & converting more users
Artisan Kitchens came to Orbit with an eggcellent opportunity to redesign a site that showcased their premium, all-natural and oven-baked specialty eggs. Their previous site wasn’t showcasing their brand or products the way they needed it to, and was failing to instill trust in users or effectively drive conversions. There were a few challenges with this project, including:
- Unfinalized packaging
- Limited copy and marketing collateral
- Ambiguity around the products
- Shallow pool of imagery and graphics