Amwins Benefits

Amwins website page announces “Aetna Is Now In Georgia,” featuring headings, navigation menu, and text about insurance services. Desktop and mobile layouts are shown side by side.

The challenge

A complex website experience for multiple audiences

Amwins Benefits needed a web experience that could serve both registered and unregistered brokers while making a large volume of information easier to navigate. The site also needed to balance the conversion goal of increasing registrations while also acting as a resource hub. Key goals included:

  • Create a unified experience across states and regions
  • Make it easier for brokers to find resources, tools and information
  • Clearly communicate the value and benefits
  • Create a scalable design system for future growth

The solution

A scalable design system & clearer messaging

Orbit connected audience needs, messaging, content, UX and visual design into one cohesive experience. Working collaboratively with the Amwins team, Orbit created reusable components that provide a flexible foundation for the site while supporting a consistent experience across states and content types. Key wins:

  • Unified visual and user experience
  • Clearer pathways to resources, tools, registration and support
  • Content strategy focused on education and engagement
  • Stronger messaging that communicates value to brokers

amwinsconnect.com

Consulting, technology & partnership for insurance brokers

Amwins Benefits, a part of Amwins Group Inc., helps healthcare insurance brokers access the expertise, tools, resources and industry connections they need to grow their business. The Amwins team partnered with Orbit Media to strengthen the strategy, design direction, content approach and component system for a new website that Amwins built on their own platform.

Check out these related projects

A user browses Duarte's website, showcasing services like training and consulting. The page highlights client companies and a sidebar with customer satisfaction scores and testimonials.

Duarte

“Orbit rocks and we’re so so so sooooooo happy!”
A business website homepage features a man in a suit using a laptop, with headlines about scalable workflow solutions and statistics on performance metrics.

MetaSource

Unifying websites & accelerating growth
Desktop and mobile screens from Marmon Website

Marmon Holdings, Inc.

Improved recruitment and lead generation
One desktop-sized screenshot, and one mobile-sized screenshot of The Horton Group.

The Horton Group

26% increase in qualified leads
Website homepage for an aviation brokerage featuring images of private jets, company stats, available aircraft listings, and a navigation menu on a blue and yellow-themed layout.

General Aviation Services

A marketing engine & sales tool, all in one.
Screenshot of a corporate website for Clarity, showcasing learning and development consulting services with business professionals meeting and service highlights listed.

Clarity Consultants

664+ new ranking keywords

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
Send Stephanie a message