As search engine result page (SERP) features become more intelligent and prominent, and voice search continues to grow, the age-old goal of “drive traffic to your site” is slowly being diminished. Rather, it’s time to actually deliver on the promise of giving audiences the information they’re looking for—where and when they’re looking for it.
In this webinar, you will:
- Learn why Google SERPS are your new homepage, and how to tackle them holistically. (Hint: it’s not just SEO)
- Learn how schema markup, structured content, PR, and ethical and empathetic marketing combine to help you win today’s search game
- Get actionable tips on how to use topical keyphrase research and Google Analytics data to create high-ranking content that targets audiences with both commercial and informational intent
- Find out how to actually track this stuff
Can’t make it live? No problem. Register and you’ll get the recording and slides after.