Wine & Webinar: Your Website Homepage? It Isn’t Your Homepage Anymore.

October 27, 2020 from 5-6pm CT

As search engine result page (SERP) features become more intelligent and prominent, and voice search continues to grow, the age-old goal of “drive traffic to your site” is slowly being diminished. Rather, it’s time to actually deliver on the promise of giving audiences the information they’re looking for—where and when they’re looking for it.

In this webinar, you will:

  • Learn why Google SERPS are your new homepage, and how to tackle them holistically. (Hint: it’s not just SEO)
  • Learn how schema markup, structured content, PR, and ethical and empathetic marketing combine to help you win today’s search game
  • Get actionable tips on how to use topical keyphrase research and Google Analytics data to create high-ranking content that targets audiences with both commercial and informational intent
  • Find out how to actually track this stuff

Can’t make it live? No problem. Register and you’ll get the recording and slides after. 

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About the speaker: Laurel Miltner

About the speaker: Laurel Miltner

Laurel Miltner is the Director of Digital Strategy at Orbit Media, where she works with clients to drive business value from their websites through ongoing visibility, traffic and conversion optimization. Laurel is passionate about creating, testing, deploying, and iterating digital content experiences that delight and deliver results—and teaching others how to do the same. You can find Laurel on LinkedIn and Twitter.