Wine & Webinar: That One Weird Trick That Makes Marketing Soooo Much Easier

Without realizing it, you very well might’ve made your job substantially more difficult than it needs to be. That’s because most marketers are compensating for a less-than-ideal user experience in the products and services they sell.

When your products deliver a great experience to your customers, those customers can’t stop talking about it. They tell their friends, family members, and colleagues. They won’t shut up about how your product solved their big challenges and produced delightful results.

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About the speaker: Jared Spool

About the speaker: Jared Spool

Jared M. Spool is a Maker of Awesomeness at Center Centre – UIE. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. UIE is Center Centre’s professional development arm, dedicated to understanding what it takes for organizations to produce competitively great products and services.

In the 43 years he’s been in the tech field, he’s worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. When he can, he does his laundry in Andover, Massachusetts.