10 Actionable Tips to Improve Website Quality & E-A-T

September 29, 2020 from 5-6PM CT

Lily Ray, Director of SEO at Path Interactive, is among the key figures in the industry who often talk about Google’s concept of E-A-T: expertise, authoritativeness, and trustworthiness.

The consensus is that E-A-T seems to be the common underlying factor behind a lot of these updates.

In this session, we’ll discuss the role E-A-T plays (and does not play) in Google’s algorithms. We’ll identify the tactics and strategies that can potentially create trust issues with your website.

Can’t make it? No problem! Register and you will get the recording after the event.

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About the speaker: Lily Ray

About the speaker: Lily Ray

Lily Ray is the SEO Director at Path Interactive, where she provides strategic leadership for the agency’s SEO client programs. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.