Lily Ray, Director of SEO at Path Interactive, is among the key figures in the industry who often talk about Google’s concept of E-A-T: expertise, authoritativeness, and trustworthiness.
The consensus is that E-A-T seems to be the common underlying factor behind a lot of these updates.
In this session, we’ll discuss the role E-A-T plays (and does not play) in Google’s algorithms. We’ll identify the tactics and strategies that can potentially create trust issues with your website.
Can’t make it? No problem! Register and you will get the recording after the event.