Wine & Webinar: How to Create a Kick-Ass Editorial Calendar + Actionable Content Briefs

Wondering where to begin with content marketing? If you want to maximize your budget and get results, the process starts with a strategic plan.

Here’s a system for creating an editorial calendar and a template for writing content briefs. We’ll walk through the importance of planning around different stages of the buyer’s journey.

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About the speaker: Maddy Osman

About the speaker: Maddy Osman

Maddy Osman is an SEO Content Strategist who works with clients like HubSpot, Automattic, Kinsta, and Sprout Social. Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects. Learn more about her process and experience on her website, and read her latest articles on Twitter: @MaddyOsman.