Wine & Webinar: How to Create a Kick-Ass Editorial Calendar + Actionable Content Briefs


Wondering where to begin with content marketing? If you want to maximize your budget and get results, the process starts with a strategic plan.

Here’s a system for creating an editorial calendar and a template for writing content briefs. We’ll walk through the importance of planning around different stages of the buyer’s journey.

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About the speaker: Maddy Osman

About the speaker: Maddy Osman

Maddy Osman is an SEO Content Strategist who works with clients like HubSpot, Automattic, Kinsta, and Sprout Social. Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects. Learn more about her process and experience on her website, www.TheBlogsmith.com and read her latest articles on Twitter: @MaddyOsman.