Rethinking the Customer Journey in the Age of AI

Get John’s slides

While all the buzz seems to be about how AI is changing marketing, the real story is how AI is changing the customer’s journey and buying process. Growing a business today means rethinking the entire customer journey, from the first touch to the biggest advocate.

In this video, best-selling author John Jantsch reveals a proven framework for blending marketing, sales, and service into a single path: one that attracts and keeps ideal customers.

You’ll learn:

1. A stage-by-stage breakdown of the 7 stages of the Marketing Hourglass®, and what’s changed since buyers started researching with AI.
2. A scored diagnosis of your own customer journey, or a client’s, using the same scorecard everyone in the room fills out live.
3. The one root cause behind most of the leaks, and where to point your strategy next.