It’s not good enough to just “agree” on common objectives across your sales and marketing teams. How does that agreement manifest in what happens on a Tuesday morning? How does it help you coordinate an integrated, momentum-building story with a complex buyer?
In this fast-paced session, Matt Heinz will walk through five common reasons why well-meaning sales & marketing alignment efforts stall or fail, along with pragmatic recommendations to start immediately generating better results, cross-team satisfaction and repeatable, predictable results.
You’ll learn:
- How to operationalize agile playbooks to increase consistency
- How technology and “checklists” work together to drive better execution
- The role of data, dashboards and accountability to increase performance
Can’t make it live? No problem. Register and you’ll get the recording and slides after.
