iSoftStone

Overview:

Technology consulting across disciplines and time zones

iSoftStone is a technology consulting company that covers serious ground. Engineering, testing, business automation, AI data services, accessibility and more.

With headquarters in both the US and China, they bring a global perspective to problems that don’t have simple solutions. When they came to Orbit, they had the capabilities. They just needed a site that could keep up.

The challenge

Too many capabilities, not enough clarity

iSoftStone is a global technology consulting firm operating across the US and China, offering everything from AI data services and business automation to accessibility consulting and digital experience. That breadth is a strength, but it was getting lost. Visitors couldn’t quickly find what they needed, and the site wasn’t doing justice to the depth of expertise behind it. Key challenges included:

• Establishing iSoftStone as a thought leader across multiple disciplines
• Organizing a wide, complex service offering into a navigable experience
• Meeting a high accessibility bar, fitting for a company that sells accessibility as a service

The solution

Depth, clarity and a content strategy with staying power

Orbit rebuilt the site from the ground up with a full audit, keyphrase research and a content strategy designed to surface iSoftStone’s expertise at every turn. Particular attention went to the Insights section, which became a showcase for their thought leadership. Some key wins:

• A fully rebuilt Insights section that gives their experts a platform to lead conversations
• Cohesive information architecture across a service catalog that spans eight disciplines
• SEO and content strategy designed to compete in both US and international markets