Marmon Fastener Company

A website layout for a fastener company featuring company information, product images, statistics, and customer testimonials on a dark and white background.

“16% increase in conversion rate”

The challenge

Consolidating a complex digital ecosystem

Marmon Fasteners needed to replace a large network of legacy websites with a single, scalable platform that could support 8 brands. This project also required multilingual support, complex product content management and a parallel SEO and website optimization initiative. Key goals were to:

  • Consolidate 8 legacy websites into one platform
  • Preserve unique branding across multiple business units
  • Meet Canadian bilingual compliance requirements
  • Align site architecture with SEO and lead-generation goals

The solution

Building a scalable home for a growing family of brands

Orbit created a custom WordPress website, creating a centralized hub with dedicated subdirectories for each business unit. A custom block library dynamically adapts fonts, colors and styling based on the selected brand, allowing for distinct identities while managing content from a single platform.

  • Multi-brand architecture with scalable subdirectory
  • Dynamic design systems for distinct brands
  • WPML-powered English and French content management
  • SEO-informed architecture and conversion strategy

The results

Increased conversions, engagement & AI referrals

The updated website is driving meaningful results for Marmon, with increases in key events and AI referral sessions across all 8 brands.

  • Conversion rate increased 16% since launch.
  • 70% engagement rate from organic search visitors.
  • AI referral sessions grew 128%.
  • Orbit’s copywriting pages account for 44% of organic landing sessions, with 35% longer sessions than the organic average.

www.marmonfasteners.com

An engineering-grade fastener manufacturer

Marmon Fastener Company manufactures engineered threaded fasteners and molded plastic components for the construction, woodworking and industrial sectors. As a division of Marmon Holdings, the company brings together 10 distinct brands under one organization, each with unique products, audiences and market positions.

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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