The challenge
Protect rankings while preparing for growth
With ~85% of traffic driven by blog content, preserving SEO authority during a platform migration was critical. The client had outgrown Squarespace and needed a scalable CMS, clearer navigation and stronger conversion pathways. Their goals were to:
- Preserve organic traffic and keyword rankings
- Improve site structure for large content libraries
- Create clearer journeys for multiple audiences
- Enable easier content management and future scalability
