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Why AI discoverability matters
The way people research vendors is changing.
Increasingly, buyers are turning to AI assistants—tools like ChatGPT, Gemini, and Perplexity—rather than relying only on Google. When these tools scan your website, they decide whether to recommend your business as a credible option.
Our goal is to make sure your website isn’t just visible in search engines but is also understood, represented, and recommended by AI. Think of it as SEO, but for AI.
Websites need to train AI to be a sales rep for the brand.
AI is the research tool that sits between your visitors and your website
Human visitors skim, focus on visuals, and are often impatient.
AI’s impact on organic search
Traffic from organic search to websites is dropping.
Why is organic traffic falling? Because search engine results pages (SERPs) are evolving, and features like “people also ask” boxes, video carousels, AI overviews, and now, AI Mode, are keeping low-intent visitors on Google and away from websites.
What we do know is that high-intent visitors will still want to visit your website– but these users are increasingly coming from AI chatbots in addition to organic search results.
By optimizing for AI discoverability and high-intent keyphrases, we can help you stay relevant in organic search results, and get recognition in AI SERP features.
Our AI discoverability process
We’ve built AI optimization directly into our website redesign process. It’s not an add-on— it’s part of the foundation, just like SEO and accessibility.
Strategy & research
- Audience and persona research to align with your buyers.
- Brand positioning research to ensure clarity in AI responses.
- Competitive content analysis to identify gaps.
Content development
- AI-focused page evaluations: We look at keywords, conversions, and persona alignment.
- Content is written by Orbit humans with the detail and clarity that AI needs to understand your services.
- The About page becomes a key AI training tool.
- Draft and live site content is scored for AI discoverability.
Design & structure
- Navigation clearly communicates your services and products.
- Calls-to-action are specific so both people and AI know what action to take.
- Images have alt text descriptions so bots can read them.
Technical optimization
- Fast page speed and strong accessibility improve how thoroughly AI crawlers can read your site.
- Schema markup provides structured data that AI tools rely on.
- Robots.txt and Cloudflare settings double-checked so AI crawlers aren’t blocked.
Post-launch measurement
- Organic performance
- Key event rate
- Engagement rate
- AI traffic to pages
What AI optimization means for your business
Better visibility
Your business appears in AI answers.
More qualified leads
AI-driven leads tend to be highly qualified, with stronger intent.
Long-term protection
Building AI discoverability into your site now safeguards your investment for the future.
Post-launch optimization
When you partner with us, we’ll build your new site on a solid foundation for AI discoverability. That means your redesign already includes clear navigation, structured content, and technical best practices that ensure AI assistants can understand and recommend your brand.
For organizations that want to go deeper, our Optimization Team offers advanced services that extend beyond the redesign process. These services, divided into four pillars of AI, are designed to continually improve how AI sees, interprets, and surfaces your business online.
Optimization services include these 4 pillars of AI-enabled websites
AI-Powered
- Audience insights
- Simulated buyers
- Content grading
AI-Ready
- LLM allowlisting
- JS-free crawlability
- Advanced markup
AI-Affecting
- Messaging gaps
- Training content
- Content fan-outs
AI-Clarity
- Crawl behavior
- Traffic behavior
- Prompt monitoring
The new standard
AI discoverability is now essential for high-performing, modern websites– alongside SEO, UX, and CRO. When we redesign your site, you can be confident it’s built to perform not just in search engines, but in the tools your buyers are using right now—and in the future.
A couple of quick notes
- Full-funnel marketing is key: A comprehensive approach that includes not just your website redesign, but offsite SEO and public relations is key. Make sure you’re working off-site SEO into your marketing initiatives.
- Optimization services: Our Optimization Team can help you go further — turning your site into a powerful signal for AI-driven buyers. Talk to your PM or strategist about arranging a conversation with optimization services.
