Ajinomoto Health & Nutrition

Collage of website pages featuring images of scientists, chefs, healthy food, and people, with text about wellbeing, sustainability, and global nutrition initiatives.

Amino acid-based solutions and business innovation

Ajinomoto Health & Nutrition (AHN) is a wholly owned subsidiary of Ajinomoto Co., Inc., a global leader in the research, development, manufacture and sale of amino acid-based products.

From food applications to personal care products, AHN offers business solutions and innovative products that enhance the way we eat and live.

The challenge

Breaking silos & improving user flows

With multiple divisions and product lines, AHN suffered from fragmented messaging and complex navigation. Users struggled to understand the company’s structure, find relevant products or connect with the right team. Their priorities included:

Differentiating AHN from other Ajinomoto divisions
Streamlining navigation for varied industries
Better presenting products & solutions while educating & supporting collaboration
Optimizing conversions & limiting noise with improved contact forms

The solution

Unified content strategy & UX-driven design

Orbit Media created a modern, responsive site that showcases a unified presence that better reflects their identity, supports customer engagement and attracts talent. We implemented flexible templates to accommodate future growth and aligned their visuals with new global brand guidelines. Key wins:

Unified content strategy
Robust product library & resource-rich pages
Clear, intuitive navigation & mega-menus
Accessible & mobile-friendly design
Integrated forms & educational support content

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Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

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